Our proprietary Fan Value Score metric was inspired by the Plus/Minus hockey statistic which measures the performance of a team broken down by individual player contribution. For example, a player with a +1 rating over the course of the Stanley Cup Finals will have been on the ice when his team has outscored the opposition by 1 goal. Conversely, a player with a -2 rating will have been on the ice while his team was outscored by 2 goals.
Similarly, our Fan Value Score assigns a value to each customer's experience. Scores above 0 indicate a customer who is likely to have a positive impact on future business (repeat customer, recommendation, positive feedback on the review sites). The higher the Fan Value Score, the more likely that customer will have a positive impact on your business, going forward. Marketing opportunities abound to target offers based on individual scores.
From a wider perspective, the average Fan Value Score of a business is a great metric to track over time for monitoring loyalty trends.
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