Fan Value Score 2.0 - A Loyalty Segmentation Model

After a thorough analysis of all the data we've collected over the past 10 years, across all of our clients and properties, we found patterns and trends that led us to re-imagine the reporting of our proprietary Fan Value Score (FVS) loyalty metric. In the past, we reported each guest's FVS as a real number. The data suggested that the Fan Value Score for an individual guest is best expressed as one of five scores; +2, +1, 0, -1, -2.

+2 guests are your true-est fans (and will most likely impact your future business positively through repeat stays, recommendations, reviews), whereas -2's are  are of most concern. These loyalty segments afford new targeted marketing opportunities for you; please refer to the attached document for a more thorough description of the new Fan Value Segmentation Scoring and new applications.