The Internet is an ideal medium for capturing and
distributing information in a timely manner. At its most
basic level, the Internet has changed the way the world
communicates.
For market researchers, we can now get better information
to our clients faster than ever before. As experienced
research professionals, the Database Sciences team can help
you fit online research into the overall research mix.
Online studies can often replace traditional telephone or
"snail mail" surveys. Considerations for suitability
include the target sample (demographically are they
Internet accessible/savvy?) and the study scope (the online
research environment is different from that of telephone
and/or postal based research).
In other cases, online research can enhance or help focus
other methodolgies. Consider a company planning focus
groups to test ideas for new television commercials; an
online pre-study including graphics, audio, and/or video
clips can help narrow concept options and thus enable more
information to be covered during the groups.
